Catalogue Design: Hideaway

Wari Watai Studio

Wari Watai believes that good design understands the context and objective of communication, making content accessible, engaging and meaningful. I worked under the mentorship of Ram Sinam for Project Nilaya, wallcoverings by Asian Paints Services.

Industry

Paint & Coatings

Industry

Paint & Coatings

Industry

Paint & Coatings

Year

2022

Year

2022

Year

2022

Hideaway took inspiration from the fresco painting process, especially from the sgraffiato stage. In this technique, a rough plaster undercoat is applied, followed by thin layers of plaster, each tinted with different lime-fast colors. The book’s palette was governed by a tranquil green earth shade, embodying nature’s soothing, restorative effect on the reader.