I worked with the consultancy’s favourite miniature painting as my starting point; Death of Vali: Rama and Lakshmana wait out the monsoon. While the grid provides a supportive and systemic structure, the color application is dynamic and expressive. I developed colors that are sombre yet mirthful and lush reflecting the mood of the painting and can be used in various permutations and combinations - isolations, pairs and sets. 

The typography combines a precise typeface emphasising craftsmanship and functionality with a humanist sans-serif that conveys friendliness and approachability.