Playing Seriously — Connect Identity and Context 

I supported the global Vitra marketing team by creating CMF-driven communication tools that bridged the brand’s global identity with local market preferences. Inspired by Vitra’s design legacy, I crafted visually striking materials — from narrative-focused pitches to technical product decks — leveraging the brand’s iconic material palette. Guided by the ethos of the Vitra Campus as a "playing field for serious games," my approach embraced creativity and experimentation, delivering solutions that balanced playful exploration with purposeful design.

Extending this approach to sustainability, I repurposed production waste into panels that highlighted Vitra’s brand story and illustrated its material waste management efforts from 2019 to 2023, merging information design with environmental responsibility.